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- <text id=89TT1732>
- <link 89TT1908>
- <link 89TT1644>
- <title>
- July 03, 1989: Paramount Raises Its Ante
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- July 03, 1989 Great Ball Of Fire:Angry Sun
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 42
- Paramount Raises Its Ante
- </hdr><body>
- <p>Amid a legal fire fight, Davis offers $12 billion for Time Inc.
- </p>
- <p> It was the sultry first Friday of summer, and office workers
- in Manhattan were streaming out of the city to start their
- weekend. Not so at the headquarters of Paramount Communications,
- formerly Gulf & Western, where the company's 14-member board of
- directors was making a high-stakes decision. Just 30 minutes
- after trading closed on the New York Stock Exchange, Paramount
- announced that it was increasing its hostile bid for Time Inc.
- from $175 a share to $200, thus raising its total offer from
- $10.7 billion to more than $12 billion.
- </p>
- <p> The move was calculated to turn up the heat on Time, which
- had rejected Paramount's initial bid two weeks ago and instead
- pressed ahead with its planned merger with Warner
- Communications. To that end, Time and Warner on June 16
- converted their original debt-free stock swap into a leveraged
- takeover bid in which Time would buy Warner for a total of up to
- $14 billion in cash and securities, a step that, among other
- things, eliminated the need for the deal to be approved by Time
- stockholders.
- </p>
- <p> In a letter last week announcing the upgraded offer to
- Richard Munro, chairman of Time, Paramount Chairman Martin
- Davis said he hoped "that your board and management will now
- discontinue your efforts to preclude stockholder choice and
- give Time's shareholders an opportunity to consider our offer."
- Time promised to consider the new bid "in due course" and
- advised its stockholders "not to act on the offer until they
- hear from Time."
- </p>
- <p> The $200-a-share offer is certain to be welcomed by money
- managers and shareholders who had chafed at Time's rejection of
- the original Paramount bid. Said Paul Kagan, head of Paul Kagan
- Associates, a California-based firm that follows the media
- industry: "It will be very hard for management to tell
- stockholders that they can't have the $200. This is a large
- price for Time stockholders who have waited a long while for
- prices to approximate the real value of their stock." Time
- shares closed Friday at 165 7/8, up 10 1/2 for the day, in
- response to leaked reports of the new Paramount bid.
- </p>
- <p> Some experts viewed the Paramount tactic as a move to
- buttress its position in Delaware chancery court, where
- Paramount contends that Time is in effect interfering with its
- shareholders' desire to tender their stock. "This will add a
- notch to Paramount's legal argument, but it will only put
- pressure on Time if 70% to 90% of its shareholders tender their
- stock to Paramount," said Jeffrey Greenblatt, a partner in
- Cambridge Capital Holdings. "Time does not have to take any new
- defensive steps," he added, "because there is no threat that
- Paramount will be able to acquire Time's stock" in the next few
- months.
- </p>
- <p> If Paramount were in fact successful, the deal would leave
- it with a heavy debt burden. Although Davis has vowed he would
- not dismember Time after an acquisition, the pressure to sell
- assets might grow in response to the need to make large
- interest payments. In raising the stakes, Paramount acknowledged
- that its takeover proposal is conditional to, among other
- things, Time calling off its acquisition of Warner and
- rescinding the share exchange already executed and on
- Paramount's ability to obtain adequate financing. To cover the
- cost of acquiring Time's stock and meet merger-related expenses,
- Paramount said it expects to secure $14 billion in bank loans
- and raise $1.6 billion through the sale of high-interest junk
- bonds.
- </p>
- <p> The latest bid capped a week in which lawyers for Paramount
- and Time squared off for crucial courtroom contests. Responding
- to an action Time brought against Paramount on June 16 in
- federal court in New York City, Paramount filed a counterclaim
- accusing Time of failing to disclose certain facts about the
- merger. For example, in reply to Time's charges that questioned
- the integrity of Paramount's management, Paramount alleged that
- Time had not informed its shareholders that Steven Ross,
- chairman of Warner, would receive $180 million under a
- long-term contract following a merger of the two companies.
- (Ross would take on the position of co-chief executive for five
- years in the newly formed company.) Paramount also cited a 1982
- case in which an assistant treasurer of Warner was convicted of
- racketeering, perjury and mail fraud in connection with a
- kickback scheme involving a movie theater. No charges were
- brought against Ross in the matter. Ross called the counterclaim
- an "act of desperation."
- </p>
- <p> The most crucial events may play out in the Delaware court,
- where Judge William Allen will begin hearings on July 11 on
- Paramount's challenge to Time's rejection of the hostile bid.
- His ultimate decision could be the turning point in the great
- media battle.
- </p>
-
- </body></article>
- </text>
-
-